Every letter of FATHY is a word I edit by. Tap one.
I edit videos that
stop the scroll
Video editor for performance ads. I cut product videos, motion videos and AI ad videos for TikTok, Instagram, Snapchat and Meta Ads, built for engagement, CTR and conversions.
The full portfolio lives in one folder: product videos, paid ads and social content for brands across Egypt, the Gulf and beyond.
Watch the work, check my experience, or message me directly.
The brands I edited for, from e-commerce giants in the Gulf to marketing agencies in Egypt and the UAE.
The tools I work in every day, plus the marketing skills that make an edit sell. Try switching a tool off.
Four rules I follow on every performance video, from the first frame to the results.
On TikTok and Instagram the viewer decides fast. The product and the reason to watch come first.
A TikTok, a Reel and a Meta feed ad need different frames and pacing. I deliver each one native to where it runs.
Egypt, the Gulf (including Dubai), the USA and Russia each respond to different styles. I adapt the language, music and pace for each market.
I edit with the ad metrics in mind: engagement, CTR and conversions. Pretty is not the goal. Performance is.
Self-study courses in content, copywriting, e-commerce and media buying, so my edits fit the whole marketing plan.
Ready when you are.
Product videos, paid ads or social content. Message me and let's plan your next campaign.